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For CPG brands and retailers, the opportunity is concentrated in formats that align with these consumption patterns: GLP-1 friendly frozen meals High-protein prepared foods Fiber-rich snacks and beverages Portion-controlled meal formats These categories match how GLP-1 users actually eat: smaller portions, higher nutritional density, and convenient meals

Additionally, veterans taking GLP-1s who had no history of addiction had an 8% lower risk of developing alcohol use disorder, a 25% lower risk of opioid use disorder and a 20% lower risk of cocaine and nicotine dependence, Al-Aly said